Read Our Minds

A Brief Change of Perspective

July 14, 2014

A Brief Change of Perspective

This week we are taking on a theme on the ESI Blog. A great deal of the firm’s work takes place in physical spaces that already exist or are already designed. ESI’s assignment is to enliven the space with a specific ...

What Is A Specialist Worth Anyway?

July 11, 2014

What Is A Specialist Worth Anyway?

ESI thinks that design process is as important as design itself. We have always tried to innovate our approach even as we innovate experiences for institutions and brands. The way that we design, strategize, and plan f...

Get Up and Come Out and Play

July 9, 2014

Get Up and Come Out and Play

Scan the iPhone app store for games and the norm will be screen-centered games that keep players glued to the very small field of play. Exo Arena changes the paradigm for iPhone games by turning the field outward and...

A More Engaged Generation

July 8, 2014

A More Engaged Generation

ESI has been designing new experiences for 35 years. Throughout the firm’s history, our work has adapted to new audiences and expectations. From our original work in the Brooklyn Children's Museum, to large-scale, ...

Projecting the Forest

July 2, 2014

Projecting the Forest

Our electric world, mediated by a plethora of digital devices seems a far step from the jungles of the Amazon and the Congo, where the fate of our Earth is concentrated and where conservation efforts are integral. The O...

Play In The Streets

July 1, 2014

Play In The Streets

ESI Design takes part in Come Out and Play, an organization that creates large and small scale public gaming experiences. Most recently, we created a series of games for Shark Day at the American Museum of Natural Histor...

Art from Code

June 27, 2014

Art from Code

Dev Art is art made with code. Not just complex or simple code, but all types of programming that create visual, interactive experiences for a viewer. This art comes in all shapes and sizes. On July 3, at the Barbican...

June 24, 2014

Shark Day at the AMNH

On Sunday, June 22, the American Museum of Natural History hosted “Sharks,” a part of their Millstein Science Series. This month is Shark month and in order to raise awareness about these magnificent creatures, the m...

Projects Built with Light

June 23, 2014

Projects Built with Light

Lighting What do you do with a port full of cranes? If you happen to work in Pula, Croatia and have one of the oldest working ports in existence you might want to remove the cranes to make way for a more tourist friendl...

New Toys: Make Your 3D Printer Do More

June 19, 2014

New Toys: Make Your 3D Printer Do More

3D Printers are great. We have one in the ESI Lab and experiment with it for projects. Sometimes we just play, as in the video above. But there are real drawbacks to current 3D Printers that make the Discov3ry Extrud...

June 17, 2014

The Customer Community

As reported by McKinsey and Company, by 2016, the web will influence more than half of all retail transactions1. This represents potential sales of up to $2 trillion. This is an amazing opportunity for retailers. But...

Oh, The Internet of Things

June 16, 2014

Oh, The Internet of Things

There are many questions that come up when contemplating the Internet of Things. What will be connected? How will we interact with our new devices? What will happen to any sense of privacy? Will our laundry turn into...

4 Inspiring Projects

June 12, 2014

4 Inspiring Projects

1. Pixie Dust, a levitating display Video Source Researchers at the University of Tokyo are using speakers to suspend tiny objects in mid air. Once the particles are floating the researchers projection map graph...

Our Future Departure

June 11, 2014

Our Future Departure

What is the future of the airport? Theorists and designers have been contemplating and presenting an elevated level of air travel for a number of years. When air travel began it was associated with a special type of ...

Brand Forward Architecture

June 10, 2014

Brand Forward Architecture

It is refreshing to see a large corporation doing good by doing well. That is the case with Hanwha’s redesign of its Seoul headquarters. Hanwha is one of the world’s largest solar panel manufacturers. To harness ...

Everyday Museums

June 6, 2014

Everyday Museums

In general, the museum, as an institution, is in a state of growing pains. There is a crucial turn that institutions must make to adapt to the growing changes in technology and audience participation habits. Museums ...

Play = Innovation

June 4, 2014

Play = Innovation

Play drives innovation. The above is an ESI design principle, but the actual meaning and its impact on our and your business deserves a bit of unpacking. ESI designer Peter Vigeant spoke on the importance of fun i...

On Second Livestock

June 3, 2014

On Second Livestock

Second Livestock — get it, from Second Life — is an interesting idea from Austin Stewart, an assistant professor at Iowa State University. The basic premise of the project is to expand a chicken's “idea” a...

Ed Schlossberg at PechaKucha, Tokyo

June 2, 2014

Ed Schlossberg at PechaKucha, Tokyo

What is Pechakucha? It is, according to them, "PechaKucha 20x20 is a simple presentation format where you show 20 images, each for 20 seconds. The images advance automatically and you talk along to the images." Simple...

Design in a Disruptive Age

May 22, 2014

Design in a Disruptive Age

It is a cliche to say, in 2014, that the times are changing. Change and perplexing questions about time have been in the popular ethos for decades. The threat of being cliche did not stop Scott Simpson from writing a sho...

Last Night at Storycode

May 21, 2014

Last Night at Storycode

Last night, Senior Designer, Ed Purver spoke at Storycode’s May MeetUp. Storycode is an international organization, for makers, by makers, that gives transmedia storytellers the opportunity to give voice to thei...

Experience as Data, Data as Experience

May 21, 2014

Experience as Data, Data as Experience

There are some new data points out in this Summer’s edition of Design Intelligence. 14 Million wearable devices shipped in 2011. By 2017 it is estimate that 171 million devices will be shipped and in use. Revenue for w...

The Next Frontier of Retail

May 20, 2014

The Next Frontier of Retail

Gideon D’Arcangelo speaking at the POPAI 2014 Conference in Milan, Italy Gideon D’Arcangelo, ESI’s Vice President of Creative Strategy, recently traveled to Milan, Italy to speak at the POPAI 2014 co...

A New Lobby for a New World

April 24, 2014

A New Lobby for a New World

The LED installation at 330 Hudson Street in Manhattan is the first in a series of Media Architecture projects ESI is designing for Beacon Capital partners. Working to enliven Beacon properties with up-to-date experience...

Fun Things Are Fun

March 6, 2014

Fun Things Are Fun

The title statement is a bit of a cliche, but ESI Designer Pete Vigeant made a good argument in his talk at IndieCade East that there are only a few really fun things. When talking games, these fun things are remixed in ...

Gideon checks out with VMSD

December 13, 2013

Gideon checks out with VMSD

VMSD magazine, the hosts of the International Retail Design Conference (IRDC), interviewed Gideon D'Arcangelo, ESI's Vice President of Creative Strategy, for the Checking Out section of the November issue. In Septembe...

ESI Lab at the Figment Arts Festival 2013

December 2, 2013

ESI Lab at the Figment Arts Festival 2013

We miss summer. The warmth, the sun, the outdoor activities that did not involve parkas, all of this is in the nostalgic season past. During the summer, the ESI Lab was out in the world making and creating. In particu...

Lab work in the #ESILAB

November 21, 2013

Lab work in the #ESILAB

The ESI Lab is always in mid-production of some small something, be it a 3D Printing test, an LED mock-up or some audiovisual experiment. Below are several tests captured with Instagram. Do you follow us there? Thi...

Field Frogger Hops Again!

November 11, 2013

Field Frogger Hops Again!

On Sunday November 3, ESI Games partnered with Auster Agency to stage Field Frogger at Westchester's Ridge Hill. Ridge Hill is a new retail complex in Westchester county New York. There is a great deal of open space that...

OktoberPong Highlights

October 29, 2013

OktoberPong Highlights

ESI Design collaborated with the Howard Hughes Corporation at the South Street Seaport to energize Friday nights at October-Fest with OktoberPong. This bucket sized version of the classic, beer-pong, took place over thre...

September 30, 2013

The First Ever Come Out & Play Jam

The very first games that ESI Design shared with Come Out & Play were made to be family-friendly — simple and enjoyable enough to be played by both children and adults, and, ideally, also encouraging intergeneratio...

August 2, 2013

ESI Lab Test #212B – Lines and Shapes and Metal Converge

Lines and Shapes and Metal Converge In this lab test, we were trying out an idea for an interior design concept. The concept was for a lighting source made up of a series of shapes extending through space created by LED...

July 30, 2013

Face to Face to Face: How to Re-Think Your Innovation Experience

We all know that innovation is critical to growth, which has led to the global trend in creating Corporate Innovation Experiences. They go by various names – Innovation Centers, Idea Labs, Test Sites, Executive Briefin...

July 27, 2013

ESI Lab Test #45C – Testing Strata, Testing Media

Testing Strata, Testing Media Geology comes up in the lab sometimes. Not rocks per se, but at least references to strata and the geology of a particular area. This mock-up was made to explore the possibilities of deliv...

June 17, 2013

Have You Asked Them What They Need?

Corporate Social Responsibility vs. Community Partnership Drawing on local knowledge to define and address a community’s challenges seems like a no-brainer. Who better knows the problems, past efforts, available a...

The 100 Games Everyone Should Play

June 13, 2013

The 100 Games Everyone Should Play

(Click on the infographics above to enlarge and explore). Each year hundreds attend the Games For Change Festival (G4C), eager to use the power and fun of games for social good. Many are active gamers, but every ...

June 13, 2013

Activating NYCxDesign

This May, the spotlight was on design with the launch of NYCxDesign, the first inaugural citywide festival to showcase and promote all design disciplines in all five boroughs. During the event, the city was home to m...

Retail in the Post-Consumer Age

June 4, 2013

Retail in the Post-Consumer Age

Relationships go two ways. There has to be give and take. Back and forth. The old idea of a “consumer” is a one-way idea – consumers ingest products and services. Consumers merely transact. We should do away wi...

Introducing the ESI STEM Lab

May 31, 2013

Introducing the ESI STEM Lab

At ESI, we get excited about science, technology, engineering, and math (STEM). We want everyone else to get excited also and to get hooked on learning about the world through science-based methods. So we’ve cre...

SEGD at ESI

May 16, 2013

SEGD at ESI

The night of May 15 was a big one. The cheese platters came in honor of the "Small Talks. Big Ideas." special program created by the New York Chapter of SEGD where designers get to visit with each other in their stu...

Community Retail at Scale

April 16, 2013

Community Retail at Scale

It’s Not Just Good, It’s Good For Business No one can argue with the benefits of scale when it comes to retail. Large-scale retailers provide deeper assortments at lower prices than their ma-and-pa competitors...

Q&A with Designer Michael Luck Schneider

March 10, 2013

Q&A with Designer Michael Luck Schneider

This article was originally published in Metropolis Magazine, Q&A with Michael Luck Schneider At the upcoming Digital Signage Expo (February 26-28) in Las Vegas, there will be a lot of talk about integrating ...

Q&A with Robin Lewis and our Founder

February 12, 2013

Q&A with Robin Lewis and our Founder

This article was originally published in the Robin Report, Robin Lewis interviews Ed Schlossberg Robin Lewis: What in the world was Best Buy thinking when they discontinued their Studio D and Escape small store ...

COAP: The Future of Play

August 30, 2012

COAP: The Future of Play

Technology is great at getting us connected, but also great at keeping us home. We at ESI believe the future of play is more and more about large, collaborative, group experiences. We all crave true-life interactions an...

Come Out & Play Family Field Day 2012

July 23, 2012

Come Out & Play Family Field Day 2012

On Saturday July 14th ESI Design hosted the inaugural Family Field Day as part of Come Out & Play 2012 on Governors Island. Each year gets bigger and bigger and is a great way for ESI’s Game Lab to create fun, ...

The Current State of Interactive Documentary

March 8, 2012

The Current State of Interactive Documentary

What is the future of storytelling?  This question is being asked a lot these days.  The availability of new tools and new media strategies have brought about many experiments in storytelling.  Whet...

Field Frogger: A Hoppin’ Good Time

December 2, 2011

Field Frogger: A Hoppin’ Good Time

ESI’s Game Lab has been experimenting with public event-based gaming over the past two years. Our portfolio has grown to include over a dozen new and unique experiences that experiment with scale, narrative, behavi...

Creating Conference Interaction with XGame at Xlab

November 8, 2011

Creating Conference Interaction with XGame at Xlab

Last week, ESI hosted two cool public gaming events: XGame, a multiplayer collaborative game for SEGD’s Xlab 2011: The Design of Location at Eyebeam Art + Technology Center, and Field Frogger, our live-action ve...

Peopling of America Center opens at Ellis Island

November 7, 2011

Peopling of America Center opens at Ellis Island

It’s always thrilling to see Lady Liberty up close, even for this jaded New Yorker. I must admit it’s rare that I get the chance, but I did at the Statue of Liberty’s 125th birthday celebration on Oc...

Designing Interdependent Systems to Course-Correct the World

November 1, 2011

Designing Interdependent Systems to Course-Correct the World

“Almost one billion people are living in the informal settlements, commonly called slums. This population is projected to swell to two billion by 2030.” A staggering statistic at the heart of the Cooper-He...

The Spy Did It

July 25, 2011

The Spy Did It

On July 16, a large group of relative strangers came together and shared a unique and positive experience. The annual gathering known as Come Out and Play brought the large field on Governor’s Island to life wit...

User Research for Carnegie Learning: Don’t Forget to Do Your Homework!

January 13, 2011

User Research for Carnegie Learning: Don’t Forget to Do Your Homework!

In the fall of 2009, Carnegie Learning, a leading publisher of innovative, research-based math curricula, approached ESI to help them create an engaging and appealing design for math software and textbooks for middle ...