Macomber Farm
Massachusetts Society for the Prevention of Cruelty to Animals
Framingham, MA
Opened May 1981
What It Was
A 46-acre working farm and participatory educational facility operating in conjunction with The Massachusetts Society for the Prevention of Cruelty to Animals.
 
What It Did
Encouraged visitors to empathize with animals and to understand their needs and behavior.
 
How It Worked
Children and adults participated in 68 interactive activities - each showing them the world from the perspective of an animal. "Sight Masks" used fiber optics to simulate the optical systems of farm animals, giving visitors the unique opportunity to see like a cow (with almost 360 degree vision), a goat (through a square pupil) or a sheep (in black and white). A "Stride Game" conveyed a sense of the size and movement of different animals by inviting people to match their strides to those of a horse, chicken or goat. And the "Scent Maze" demonstrated pigs' dependence on their sense of smell by asking visitors to rely on their own to navigate through a maze of scented poles.
Buzz

Print Casebooks 6 (1985)
Certificate of Design Excellence-Environmental Graphics

 
More Information

Visit the client's website at mspca.org