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From top: The sign in its Times Square setting; close-up of sign in lobby. All photos © David Sundberg/Esto |
| What It Is |
| A 22-story signage system that conveys the speed and breadth of the Reuters newsgathering network, reinforcing its status as a leading source of global news and financial information. |
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| What It Does |
| Provides
a fully automated and almost instantaneous display of news and financial
information from around the world, complete with video and photographs. |
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| How It Works |
| The
system's 13 LED panels are synchronized to create the effect of
a single, continuous visual field. A metaphorical flipbook of the
day's news, the sign functions as a flexible communications system
and becomes a channel on which new programming can be evolved over
time. Several content templates are populated from live feeds and
are designed to fit into an automated scheduling system based on
a set of rules. For maximum flexibility, editorial intervention
is always permitted via a backend system. |
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| Buzz |
| Making Headlines in 10,000 point type. |
| Wired (12.02) Read Article |
| Reuters uses huge LED signage to establish its |
| presence on Times Square. |
| VM & SD (08.02) Read Article |
| The Great Red, Green and Blue Way. Brightness at noon: |
| Even daylight cannot dull Times Square’s new vivid colors. |
| The New York Times (12.30.01) Read Article |
| Reuters' Times Square Masterpiece Sets the Standard |
| for LED Technology. |
| Signweb.com (02.01) Read Article |
| Sign of The Times. |
| Artbyte (12.01) Read Article |
| More Information |
| Visit the client's website at reuters.com |
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