ESI Design, Ogilvy Mather and Landor won the 2013 Financial Communications Society (FCS) Gold Award for Corporate Image and Event Marketing for the groundbreaking work at Brooklyn’s Barclays Center.
It was a great journey and rewarding to work with both Landor and Ogilvy Mather. The media makes a big splash in the heart of Brooklyn and provides the Barclays brand with a huge number of impressions everyday.
The revolutionary part of the media experience is the story. By focusing on the local area around the new arena, the creative team was able to grant a greater sense of place to the new addition. Both Barclays history and the history of the neighborhood are told through stunning graphics that guide a visitor from street to seat.
More great work for Barclays from the same team is in the pipeline. So hold your breath for next years’ FCS awards for a possible repeat victory.
The FCS Portfolio Awards and Gala took place on May 16. This evening is dedicated to bringing attention to great communications from the financial industry as well as raising money for the Race For Kids, a children’s health event.
Kimberly Mertz of Barclays was the main client. The creative team consisted of Creative Direcor, Gideon D’Arcangelo of ESI and Art Director Angela Greene of ESI. Debra Everett-Lane, writer at ESI, was also recognized for her work on the project. Paul Verga was the lead from Landor and from Ogilvy Mather, Peggy Tan was the head of the team. We look forward to our continued work together.Read more