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Posts related to: interactive

News Corporation and Sony Unveil New Interactive Sign at One Times Square

By Ariel Newland
Digital Signage

The sign invites users to submit their responses to poll questions via text messaging.

We’re live at the Cross Roads of the World! Today, ESI Design launched a new sign at 1 Times Square that enables partners News Corporation and Sony, as well as third-party advertisers, to break through the noise of Times Square and engage visitors in dynamic new ways.
 
In addition to showing rich video content, such as movie trailers, sport events, newscasts and commercials, the sign invites users to submit their responses to poll questions via text messaging. The responses come together to create a collective, dynamic real-time data visualization of the thoughts, feelings and opinions of the visitors in Times Square. This sign creates a highly-interactive media experience for all of those who pass by and contains features that are both iconic and unique among other signs within the area. Send in a text the next time you’re in the Square!
 
Along with the interactive features, ESI created the media master plan for the sign, including the branding motion graphics for News Corporation and its divisions, as well as the flexible set of template layouts for supporting a wide variety of video from the many parties using the sign. We partnered with NY-based interaction and media technology firm Audio, Video & Controls, Inc to create a range of custom software for both the public-facing and backend features of the sign.
 
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Enabling the Novice Musician to Become a Virtuoso

By JoAna Swan
Technology and Media

In 2010 we're seeing more instruments and applications that encourage experimentalism through touch-sensitive controls, wearable performance interfaces, and laser beams. Today, a novice keyboard player can sound like a virtuoso within a matter of minutes using highly responsive touch screens/pads to manipulate sounds.  As innovations in music technology transfer from complex systems to more user-friendly interactive platforms, music can become easier to play for those who never thought they could.

Ocarina ($1) is a perfect example of a highly innovative and social iPhone music app that works for both trained musicians and ordinary people as an instrument. Through movement, touch, and breath, Ocarina’s “tap and play” interface allows users to create music on the go so that they can share with other users around the globe. Ocarina users are instructed to blow into their iPhone microphone port while tapping the four holes on the screen to manipulate the instrument’s pitch, add vibrato by tilting the iPhone down, and change the volume by blowing harder or softer into the port. Ge Wang, a founder at Smule which created Ocarina explains, “The iPhone will never replace a physical instrument like a violin, but these new instruments are only possible on the phone, and it’s something people always have with them.”  

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