One of the reasons I work at ESI is because I’m a passionate believer in the power of collaboration and open innovation to help solve the great global environmental and social challenges of our time, so my ears perked up today when I heard about the betcup challenge sponsored by Starbucks.
Drink coffee (or tea) on the go? In a paper cup? At five cups a week, the average North American consumes 250 cups a year, which adds up to 8 billion paper coffee cups being thrown away every year. Ouch. Unfortunately, travel mugs have been slow to transform the issue — consumers find them bulky, inconvenient and hard to clean.Read more