ESI’s Game Lab has been experimenting with public event-based gaming over the past two years. Our portfolio has grown to include over a dozen new and unique experiences that experiment with scale, narrative, behavior and technology augmentation.
We decided to bring Field Frogger—our most ambitious game yet—to debut at the Come Out & Play Festival in San Francisco this past month. The arcade game “Frogger” was released thirty years ago and still lives on today—on the Nintendo 3DS, iPhone and Android devices (among other platforms). Our designers were inspired by the original arcade game and spent two months imagining, testing and plotting an authentic real-world reenactment. The result was an amazingly fun and captivating event that has never been done before.Read more