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Posts by: Michael Schneider

Top 10 Takeaways from the 2010 World Expo in Shanghai

visitors in the Shanghai Corporate Pavilion at the Shanghai Expo 2010

Visitors in "Green Shanghai" at the Shanghai Corporate Pavilion, strolling, taking pictures and making the fiber optic reeds change color.

For the last few years I have had the opportunity to participate in the design of the Shanghai Corporate Pavilion for the 2010 World Expo. Along with our team of partners, I witnessed the transformation of the Pavilion's site from an empty lot, to a busy construction zone, to the stunning cube of light that it is today. It has been incredibly rewarding to see it completed, and to watch thousands of visitors carrying our design forward as a participatory experience.  

I have also had the opportunity to visit more than 20 other pavilions at the Expo. Some are amazing experiences and others are, well, not as engaging. From my perspectives as both a designer and a visiting tourist, the most successful pavilion experiences had many of the same characteristics of design excellence. Here are my top ten:

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