GE talk@TED
Top video: Experience talk@TED
Images: The talk@TED social space; Luminescent interactive media tower; Video recording booth
All images © ESI Design
ESI created a vibrant social space for GE at the 2010 TED conference that transformed the experience into a two-way dialogue through a digital platform where attendees could share their ideas and build on them with others.
TED is the ultimate meeting ground for sharing ideas that can help solve the world’s biggest challenges. As a leading sponsor of imagination, GE wanted to transform the conference into a two-way dialogue and offer TED participants a way to aggregate their conversations into a dynamic collective.
The result is talk@TED, an inviting social space where visitors could meet, watch the TED simulcast, record their own short video “talks” inside three luminescent interactive media towers, and watch other participant responses on the collage of video screens on the outside of the towers. Inside the talk@TED booths, visitors were invited to record ideas that were fresh on their minds following the TED talks, and to describe connections that they made among the diverse themes and topics presented at TED and beyond. Responses ranged from direct responses to speakers to expansions on themes to a creatively inspired musical response.
As the conference progressed and more participants added their videos to the collection, the mosaic of people and light in the towers changed and grew with the energy of the conference itself. The videos were also saved and shared with visitors on TED.com, GE’s website and other social media platforms.
By the end of TED 2010, nearly 70 amazing talks were captured, and GE helped participants co-create a collaborative multi-channel experience where imagination could spread and grow.
Watch some of the talk@TED videos on GE's website
Watch ESI's video here