Dream Cube: News
A smaller site, across the Huangpu River from the national pavilions, is home to a number of corporate pavilions. The standout here is the “Dream Cube,” or Shanghai Corporate Pavilion, by Edwin Schlossberg’s New York firm ESI Design. (Schlossberg, by the way, once worked for Fuller.) It encourages visitors to participate in an impressive multimedia experience made up of cutting-edge technology, dreamlike environments, collaborative social spaces and sustainably designed materials — all of which are refreshingly free of branding messages or logos, and which tell a story of transformation and change.
When the World Expo in Shanghai opens on May 1, some of America's leading design talent will be center stage. And not just in the American Pavilion. If you want to see what state-of-the-art interactive experience design looks like, you'll have to hike on over to the Dream Cube, which is the Chinese corporate pavilion.