Mercy Corps Action Center
A bold storefront & web experience inspires visitors to collaborate and take action against hunger.
Mercy Corps, an international development and relief organization, engaged ESI Design as creative collaborator to design a first-of-its-kind interactive experience that inspires and empowers visitors of all ages to tackle the global challenges of hunger and poverty. The Action Center is designed to evoke field stations similar to those that Mercy Corps operates in dozens of countries around the globe.
Information and stories are communicated through educational activities, dynamically updated media, interactive learning tools and first-person reporting from around the world. Visitors can learn about hunger, explore root causes and possible solutions, and participate in making a lasting change – both at the Action Center and in their own communities. "Take Action" kiosks show visitors that no matter what amount of time they can dedicate to the cause – whether a minute, an hour, a day or a lifetime – their efforts will help save lives.
The Action Center also demonstrates the intrinsic connection between environmental and social responsibility. Numerous green design strategies were utilized to help the Center achieve LEED Platinum certification. One of the Action Center's most interesting sustainable design elements is its shelving and furniture, which are made of wood from deconstructed homes that were destroyed by Hurricane Katrina in New Orleans. These furnishings were produced at the Old City Building Center in partnership with the Louisiana Green Corps and Mercy Corps.
Visit the website at www.actioncenter.org