Best Buy Communications Network
Integrated websites and interfaces help Best Buy employees collaborate and share knowledge to improve the customer experience.
For 12 years, ESI has played a key role as design partner and creative collaborator with Best Buy, the world’s leading consumer electronics retailer. ESI has worked collaboratively with cross-functional teams at Best Buy to design everything from stores, websites and media that improve the customer experience, to internal communications systems that leverage the collective power of Best Buy’s employees, customers, vendors and partners.
One of ESI’s key roles has been to help Best Buy evolve its organizational ecosystem and foster engagement, communication, knowledge sharing, and innovation. With our strong understanding of technologies that support highly interactive communications systems, we help Best Buy bridge the gap between business needs, customer/employee experience needs, and IT capabilities.
For example, ESI recently created the Employee Hub, an interface for Best Buy’s intranet, designed to work on multiple delivery platforms – such as web, tablet and phone – creating a connected world for all 180,000 employees. We also created Brian’s Whiteboard – a website where CEO Brian Dunn can share his ideas with the global Best Buy workforce and employees can comment, respond to polls and ask questions. Features include The D.Brief, a blog that Brian can update from his iPhone; On the Go, a map showing information about Brian’s recent trips; the Shoutbox, where employees can send messages to Brian; as well as video and photo archives.
The Enterprise Blackboard is an employee website that demystifies Best Buy’s financial and brand health with a “Chalk Talk” blog featuring posts and videos by CFO Jim Muehlbauer and other C-level executives, easy-to-understand company reports, a Q & A forum and video archives.