The College Basketball Experience

The National Association of Basketball Coaches (NABC) asked ESI to design The College Basketball Experience, an immersive entertainment venue that captures the energy, emotion and passion of college basketball. It invites visitors to step outside their role as fans and experience the game like never before – from an insider’s perspective. Fans also honor college basketball’s legends in the Gallery of Honor, the only hall of fame in the country dedicated to men’s college basketball.

The cornerstone of the visitor experience, Center Court, is a college basketball court with regulation flooring, backboards and shot clocks. Here, visitors participate in contests, clinics and hands-on-the-ball activities. Activity Hubs feature high-energy activities where visitors compete to make buzzer-beating shots to win a game, slam dunk different height baskets, make free-throws while facing the pressure of a hostile arena, hustle to make three-point shots, and show off their footwork and dribbling skills.

In the Half-Time Experience, visitors encounter exhibits about the history of college basketball. The Media Lounge allows visitors to “talk basketball” and contribute testimonials about their favorite coaches, players and unforgettable moments. Visitors can also play the role of sports announcer in an authentic replica of a TV studio. Lastly, the Mentors' Circle offers first-person accounts by coaches and players about their own mentors.

To create a deeper connection with fans across the country, The College Basketball Experience collects content from schools, coaches, players and fans to be presented on-site. Additional programs and events extend the experience beyond the facility walls.

Learn more or take a virtual tour at the official College Basketball Experience website