CVS Flagship Store

ESI Design worked with CVS/pharmacy to create an enhanced customer experience for the retailer's new flagship store on 42nd Street in New York City. Shoppers are greeted with bold, clean graphics easing navigation to and from CVS's core service areas—24-hour Pharmacy, Beauty and Checkout.

Brighter walls, floors, fixtures and finishes—along with the addition of scent—create a lighter multi-sensory atmosphere throughout. Improved customer navigation is achieved by creating greater cohesion within the multi-tiered graphics system, from large lit rounds demarking general areas and end-cap directory signs to CVS's "lollipop" category signs and small product signs. Each design enhancement works together to create an improved customer experience leading to increased customer satisfaction and loyalty.