Macomber Farm
All photos © Donald Dietz
Interactive exhibits that help visitors empathize with animals by seeing the world from their perspective.
The Massachusetts Society for the Prevention of Cruelty to Animals (MSPCA) invited ESI to create a visitor program that would help build public will around the prevention of inhumane treatment of animals. In response, ESI designed an experience for Macomber Farm, a 46-acre model farm and education center that invited visitors to explore and learn about the concerns of animals in a fun and positive context.
To help visitors develop a stronger sense of compassion for animals, ESI created 68 interactive activities that invite visitors to experience the world from an animal’s point of view. For example, “Sight Masks” gave visitors the unique opportunity to see like a cow (with 360-degree vision), a goat (through a square pupil) or a sheep (in black and white).
In addition to providing a fun and informative glimpse into the animal world, the activities ESI designed for Macomber Farm motivated visitors to consider, reflect upon and possibly alter their thinking and behavior toward animals.
Visit the client's website at mspca.org