College Basketball Experience
What’s it like to be a College Basketball star for the day?
The National Association of Basketball Coaches (NABC) wanted to create an entertainment venue that would capture the spirit and the action of college basketball and further engage and expand their lifelong fan base. ESI designed the College Basketball Experience as a full-bore, hands-on-the-ball, game-centered immersion experience that invites visitors to step out of their role as fans and know the game like never before.
Visitors can get out on the court to take shots, try out their dunking skills and show off their footwork at a host of interactive stations. Then they can climb into the booth and take on the role of Announcer in the Media Lounge. The thrill of the crowd and the pace of the clock are experienced through team and individual stations.
The College Basketball Experience is also home to the Gallery of Honor, the only Hall of Fame in the country dedicated to men’s college basketball. The College Basketball Experience is in the moment and of the moment–as the game plays on across the country new content is collected from schools, coaches, players and fans and the experience continues to evolve.