Inside the building’s immense glass atrium ESI designed five 8-story LED columns that, when viewed together, create one epic canvas.
Opportunity: The Wells Fargo Center, designed by Philip Johnson in 1983, has an iconic presence on the Denver skyline because of its unique shape that resembles an antique cash register. Owner Beacon Capital wanted to restore its prominence in the downtown market and tasked ESI Design with reinvigorating the common areas.
Solution: The resulting design transforms and modernizes the space while respecting the original building design Inside the building’s immense glass atrium ESI designed five 86-foot floor-to-ceiling LED columns that, when viewed together, create one canvas. The monolithic screens display media inspired by the Mile High City’s natural wonders. Looking at the screens is like looking through slats in a fence to the landscape beyond.
The custom content modes include:
—Mountain scapes composed of Instagram mosaics
—Floor-to-ceiling waterfalls with spray that blows based on the city’s current wind patterns
—Trees that change with the time of day and season
—Birds that never repeats their flight pattern.
—Colorful ink drops swirling in slow-motion
—An animated representation of the weather forecast
The vibrant media is visible from outside, breathing new life into the surrounding streetscape and drawing passersby into the experience.
Result: The response to the installation was overwhelmingly positive. The Denver Post called it the city’s “largest piece of public art” that you can see “glowing from blocks away,” and Luxury Travel Advisor named it as an “Instagram-friendly tourist attraction.”
Read ESI Design’s press release about Wells Fargo Center.
“The transformation of the Wells Fargo Center is outstanding, and we are very happy with the result.”
Inside the building’s immense glass atrium ESI designed five 8-story LED columns that, when viewed together, create one epic canvas.
Opportunity: The Wells Fargo Center, designed by Philip Johnson in 1983, has an iconic presence on the Denver skyline because of its unique shape that resembles an antique cash register. Owner Beacon Capital wanted to restore its prominence in the downtown market and tasked ESI Design with reinvigorating the common areas.
Solution: The resulting design transforms and modernizes the space while respecting the original building design Inside the building’s immense glass atrium ESI designed five 86-foot floor-to-ceiling LED columns that, when viewed together, create one canvas. The monolithic screens display media inspired by the Mile High City’s natural wonders. Looking at the screens is like looking through slats in a fence to the landscape beyond.
The custom content modes include:
—Mountain scapes composed of Instagram mosaics
—Floor-to-ceiling waterfalls with spray that blows based on the city’s current wind patterns
—Trees that change with the time of day and season
—Birds that never repeats their flight pattern.
—Colorful ink drops swirling in slow-motion
—An animated representation of the weather forecast
The vibrant media is visible from outside, breathing new life into the surrounding streetscape and drawing passersby into the experience.
Result: The response to the installation was overwhelmingly positive. The Denver Post called it the city’s “largest piece of public art” that you can see “glowing from blocks away,” and Luxury Travel Advisor named it as an “Instagram-friendly tourist attraction.”
Read ESI Design’s press release about Wells Fargo Center.
“The transformation of the Wells Fargo Center is outstanding, and we are very happy with the result.”
