221 Main Street, San Francisco
How do you transform a building into a neighborhood anchor?
The neighborhood around 221 Main Street in the heart of San Francisco is rapidly evolving with an influx of technology companies along the Spear Street Corridor. Beacon Capital Partners wanted to update 221 Main, constructed in 1974, and establish the building as an anchor for the growing area.
ESI Design created a 126 foot-long, 25-foot wide, digital display that extends from the exterior façade to the interior lobby. This integrated element renews the building with a modern design while complimenting the angular character of the original architecture. The artistic installation blends three different LED resolutions into a single display. Etched diffusion glass mounted atop the LEDs spreads the light across the entire surface, creating a seamless image.
ESI created an original media program that reflects the building’s surroundings and reinforces 221 Main’s place within the neighborhood, city and state. The media is designed to be experienced from many viewpoints, from the street into the hi-definition lobby. The entire display is both a medium for content, a lighting surface and an architectural addition to the building.
An address that once lacked a distinguishing trait now has a distinct presence that speaks to the promising future of the neighborhood.