AT&T Adworks Media Lab
How do you touch and feel data?
AT&T Adworks wanted an environment where their clients (brands, agencies, and planners) could experience AT&T’s extensive consumer data and understand how AT&T could help them maximize their cross-platform advertising potential, now and in the future.
ESI designed the AdWorks Media Lab, a dynamic sensory experience that combines compelling storytelling, data visualizations and high-tech demonstrations, to showcase the power of a targeted and unified multi-platform communications strategy. The Lab experience can be customized for each individual client—from the lighting and visual displays in the reception area to the full presentation components.
With a wealth of data at their fingertips and a suite of cutting-edge solutions to explore, clients in the media lab work with AT&T to forge more informed, effective and meaningful connections with the right customers at the right time.