eBay Main Street
How can a physical space tell the story of a brand?
When eBay spun off PayPal last year, the company wanted a new, forward-thinking approach to its brand identity.
eBay engaged ESI Design to create a central building called Main Street on its Silicon Valley campus that would serve as the company’s new front door. “Buildings are symbols of your culture and of your brand,” said CEO Devin Wenig at the building’s grand opening.
Main Street welcomes employees and partners into a stylish, media-rich setting that captures the intense pulse of eBay’s business. It also provides much-needed flexible, well-equipped spaces to host meetings, conferences, and events.
For Main Street’s multi-surface media experience, ESI had to find a way to tell a story about eBay that was engaging, inspirational and fun. Working closely with eBay personnel, the design team distilled a digestible story about the company from its vast amounts of user and product data. Live, generative statistics from eBay product transactions are integrated with pre-produced content that shows how eBay’s community of employees, buyers, and sellers impact the marketplace and charitable giving.
In the Main Hall an enormous multi-screen display supports live presentations and webcasts; during meeting breaks, the screens show colorful ambient movies interspersed with trending eBay data in searches and purchases.
“Main Street has infused so much more energy and pride in our employee base,” said Wendy Jones, VP Global Operations at eBay. “I don’t think there are too many companies who can do that, and certainly not as well as ESI did that for us.”