St. Joe Welcome Home Center
What builds a “true” community?
What differentiates the St. Joe Company from more traditional real estate developers is a commitment to creating authentic, well-designed communities of distinctive character that enhance the lives of the people who live there. The company needed a sales center that reflected this commitment.
ESI created a new model for a sales center: The Welcome Home Center. The name represents the multiple functions taking place within the center and the different stages of entry of customers into the St. Joe community. The center welcomes new buyers, invites customers to design the homes of their dreams and engages residents in community events. Designed to feel like a comfortable living space, the Welcome Center integrates a series of flexible physical spaces and a suite of media tools to support private sales, family design sessions and community events.